Get Laud Ladies Apparel
For every role that a Filipina takes, she needs a fashion style that will suit her personality and brings out the best in her as a mother, a wife or a career woman. To achieve this, a Filipina demands for a brand that will cater to her needs – something that is affordable but doesn’t sacrifice style and quality.
Husband and wife, Darren and Gigi Laudencia understand the Filipina woman and had her in mind when they created Get Laud, a fashion line that is specific for Filipina’s distinctive taste. In 2003, Get Laud was born in a kiosk at the Alabang Town Center. The clothes are made of spandex material, a synthetic fabric that is known for its durability and elasticity which complements every figure.
"Each product is an ode to femininity and to the woman’s God-given gifts. It includes one-of-a-kind fashion pieces that further accentuate a woman’s curves. Each piece is dedicated to women who are proud of who they are, where they came from and where they’re going," shares Gigi.
Gigi herself does most of the designs, getting inspiration from top labels and indie brands and giving special attention for rich colours, texture and diversity like in their 2008 Fall Collection. Such is the impact of Get Laud in the fashion preference of Filipinas that its growth accelerated to 30 stores in the span of less than five years.
But the company’s goal to give women a choice of affordable but quality and classy products doesn’t stop from putting up branches nationwide.
They got young actress Roxanne Guinoo to be the epitome of Get Laud’s fashion philosophy.
Roxanne rose from being a timid finalist in the "Star Magic Quest" in 2005 to a talented dramatic performer she is today, top billing the noontime hit "Ligaw na Bulaklak" and one of the most anticipated member of the sexy sitcom "Banana Split" on ABS-CBN. Like a true Filipina, Roxanne maintained her wholesome image despite some sexy commercials that she did.
According to Roxanne, her style is actually simple and very basic, leaning more on jeans and white shirts rather than dresses and pumps. Get Laud products that match her preferences for jeans with tops that makes her get-up stylish and not totally plain or boring. During occasions that require her to glam up like her former noontime hosting in "Wowwowee," Roxanne prefers Get Laud’s long dresses because it gives her look an illusion of height.
"I became more confident with myself and it also reflects in how I carry myself especially in public. I think that’s the most important thing in choosing what you wear, you have to feel good with it to look good on it" says Guinoo.
Practicality is also one of her values when it comes to buying clothes. She doesn’t spend on expensive pieces especially when it is not a necessity for her. She invests in clothes that are reasonably priced but can be compared to its more expensive counterparts and allows her the freedom to change style frequently and then without robbing her bank account.
She also advises women like her who goes for simple style to experiment with accessories, mix and match with shoes and bags to avoid having a boring look.
"We strongly believe that fashion is not a luxury but a lifestyle and that every woman deserves to look good without having to rob a bank to achieve it," says Gigi.
The couple’s dedication is also represented in their numerous awards of excellence including the National Product Quality Excellence Award’s Seal of Product Quality for Best Spandex Retail for 2006 and the Most Promising Retailer for 2007 for Market Market Award at the Ayala Malls Marketing Excellence 2007 Awards.
Get Laud carries clothing line from formal, semi-formal, casual to business and basic pieces. They have also included shorts and shirts in their collection as well as accessories that will fully give an edge to the fashion sense of the Pinays.
Get Laud stores are in Alabang Town Center, SM Malls, Market!Market!, Festival Mall, Metropoint Mall, Farmer’s Plaza, Sta. Lucia East Grand Mall, Robinsons Metro East.
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