Food
January 7, 2009
If you have a choice between the regular cola drink with all its familiar tastes and ingredients (and the additional pounds that come with it) and an herbal drink disguised as a cola but with organic elements, which would you prefer?
With the current clamor for anything organic, healthy or natural, manufacturers are starting to come out with alternative products that carry these requirements but with a certain degree of similarity to the rather unhealthy choices.
Joining the bandwagon is the newest health drink called Mojo Organic Fizz, said to be a nutraceutical drink that has a fun taste but is good for your body. Compared to other health drinks in the market, Mojo Organic Fizz is specifically good for the respiratory system because of four main herbs infused in it.
“What we like the consumer to think is that they are drinking something beneficial to their respiratory system and at the same time they like the flavor, something that is good for the body but it’s still fun to drink,” said Todi Sales, national sales manager of Renovati Pharma Inc., the official distributor of Mojo in the Philippines.
Bursting with the components of asparagus, dwarf lilytubers, honeysuckle flower and Chinese licorice, Mojo Organic Fizz will be the first-of- its-kind beverage drink that will offer healthy benefits while deceiving your taste buds of the herbal taste which is usually unappealing.
Asparagus acts as a cooling agent, moisturizer for the lungs and cleanser for the kidney while dwarf lilytubers helps produce body fluids to clear the throat. Honeysuckle flower helps remove heat and toxic substances that cause sore throat and Chinese licorice reinforces the function of the spleen, eliminates heats and counteracts toxicity, dispels phlegm and relives cough to alleviate spasmodic pain. These key ingredients provide an overall cleansing function from the throat down.
“The nice thing about Mojo is everything you like about other beverages is in Mojo and everything that you don’t like is not on it.”
The drink is inspired by mojo, an African magic charm usually worn under clothing, a mojo is believed to have the power to dispel misfortune or bad luck. In this modern age, mojo is used to refer to a person’s life force or energy, that often elusive quality that sets a person apart from everyone else.
People who are wary about their figures, moms who don’t want to give their kids unhealthy drinks and even diabetics who are restricted to a sugar-free diet will consider Mojo because of its one-calorie, zero caffeine and zero sugar offering. According to Sales, Mojo Organic Fizz uses sucralose, a non-caloric sugar alternative, so it’s safe for everybody and would not have any side effects no matter how much you drink every day.
Packaged in a pep bottle but cola tin can top, Mojo Organic Fizz will give you an illusion that you are actually snagging cola bottles in the supermarket because of its similarity in packaging and color. At the first taste, you would not know the difference between the two products although Mojo Organic Fizz leaves a distinct aftertaste comparable to the medicine-like taste of Sarsi cola.
“It’s the herbs and it’s a very mild drink which doesn’t hurt your throat when you take it,” explained Sales, who revealed that there will be two upcoming new flavors of Mojo Organic Fizz. Lime and orange flavors will be launched early next year. Despite being a China-made product, Sales quickly dispels possible worries among consumers.
“The production of Mojo adheres to very strict pharmaceutical standard so it’s really very safe for the consumers,” he adds. Mojo is manufactured by Baiyunshan Pharmaceutical Co., Ltd. in Hong Kong.
No comments:
Post a Comment