Luxury Shopping in the East

Manila Standard
13 January 2009


The New Year welcomes another addition to the list of luxury shopping in the Metro with the opening of Eastwood Mall, the latest venture of real state heavyweight Megaworld Corp., dubbed as the “conclusion to the whole Eastwood City’s success story.”

Increasing the number of retail stores and dining areas in Eastwood City to 350 in total, Eastwood Mall houses almost 200 upscale shops and fine dining restaurants, meant for shoppers and diners with discerning tastes.

A destination on its own

Eastwood City is teeming with commercial, financial and residential buildings, all part of the Grand Eastwood City plan to be a destination on its own. It is home to some of the biggest BPO companies in Metro Manila, high-end condominiums and a favorite place for hang out and concerts among urban yuppies.

“This is really part of the plan to have a full-scale mall in Eastwood City,” said Kevin Tan, commercial division head of Megaworld Corp., referring to Eastwood Mall. “We always knew that what we offered in City Walk 1 and 2 was just only a start of it all. It is our final phase of development in terms of retail.”

The good pasta

Manila Standard Today
Food
August 1, 2007

Pasta has always been a staple in every Filipino occasion. No celebration is complete without a serving of our re-invented spaghetti laden with ground pork, hotdog, sweet and spicy sauce and other ingredients to suit the distinct Filipino taste. The Philippines is the biggest consumer of pasta in Asia, amounting to four plates for every Filipino a year.

Recently new variety of pasta was introduced in the Philippines straight from Spain. Gallo, the 100-year old food company in Spain offers a whole line of healthy pasta varieties called Pasta Gallo.

Café Ysabel, the venue for the launch teamed with distinguished personalities from the Spanish Embassy, food and catering business, food experts and the media who were invited to witness the event. Premier Philippine chef Gene Gonzales treated the guests to a new line of Rene Barbier wines during the event.

The business of pasta

Gallo, established in 1946, was originally a flour factory in Barcelona started by Señor Jose Espona, also the first person who used durum wheat in producing what we call as Semolina flour.

Business of pasta

Through out the years, Señor Espona discovered the potential of the pasta business, thus created Pasta Gallo. Because they also owned the wheat field, Gallo was involved in the whole production of pasta, allowing them to bring not only high-quality but also affordable pasta dishes to tables all over the world. Utilizing this advantage, Gallo is now the leading pasta company in Spain and among the five biggest producer of pasta in Europe. They are also supplying to some of the biggest companies worldwide including America and Africa. According to Antonio Salinas, regional sales director of Gallo, Pasta Gallo is still a family owned company up to this day.

Fiber and veggies

First in the line of healthy produced pasta offered by Gallo is the Fiber Up range. According to Felicidad Velandrino, vice president of the Nutritionists and Dieticians Association of the Philippines, its better to load up on carbohydrates and fiber enriched pasta. Made from real oat containing three times more fiber than the usual pasta, the Fiber Up variety contains no cholesterol, no calories and fat, making it best for people who are on a strict diet. Available in spaghetti and macaroni, it also regulates weight and helps decrease cholesterol level, so the not-so-young ones would not have to worry about heart problems while savouring their macaroni.

Pasta Gallo also thought of incorporating veggies in spaghetti. Gallo’s V200 line is made of 40 percent all-natural vegetables and is an excellent source of vitamins A, B, and C, iron and magnesium. Adding to V200 Spaghetti and Penne range, Gallo also came out with Gallo Y Sus Amigos, (Gallo and Friends) especially made for kids. It gives the same 40 percent of daily recommended intake of vegetables in fun and delicious taste which children and parents alike would enjoy eating.

Meanwhile for a more classic taste, Gallo has the Classic Durum Wheat variants which come in spaghetti, linguine and penne. It is made from 100 percent Semolina flour and contains vitamin B complex, iron and folic acid. It is also low in fat, sodium, calories and sugar and is a good source of complex carbohydrates.

Stress test

Before Aaron Palileo, marketing manager of ADP Industries Corp. decided to venture in the distribution of Pasta Gallo, he, together with Chef Gene put the pasta under a three-day stress test. After stuffing cooked Pasta Gallo in the freezer for three days, chef Gene re-sautéed the pasta and surprisingly it still came out good. This, according to chef Gene, is because of the high content of durum wheat in the pasta.

Durum wheat also makes make Gallo Pasta easier and faster to cook and with less breakage. It has a superior mouth feel and texture that holds on the sauce flavors, making it ideal for any pasta recipe. Gallo also made their pasta available in 250-gram packs for those who prefer smaller servings.

Pasta Gallo will be available to Filipino pasta lovers very soon.

Fitflops Your Way to Sexier Legs

Manila Bulletin

Well Being

Admit it; you are one of the girls who want to have well-toned legs and perfect bums that can land to Billabong shorts endorsement deal. Going to the gym is the best way to achieve it.

But with all the demands women has to accomplished in the daily grind of life, its almost impossible to keep up with a regular exercise routine. The easiest way then is to practice regular walking, the daily recommended is 30 minutes brisk walk a day, five times a week.

Why Should We Walk?

Generally, working is the most natural form of exercise that doesn't entail so much physical exertion but comes with numerous health benefits. Walking is proven to help in weight control and management. A 30-minute brisk walk can make you 150 calories sexier and if you do it in a faster pace, you'll burn more calories.

Walking control blood pressure and decrease the rate of heart attach for 30% because it boosts the production of high-density lipoprotein [HDL] cholesterol while helping you avoid stroke, diabetes and breast cancer at the same time.

Walking away from depression takes on a literal meaning after a study of 156 patients with major depressive disorder conducted at Duke University revealed that regular walking is as effective and sometimes better than taking medication.

Moreover, it protects our bones from osteoporosis and fractures and helps alleviate the burden of arthritis.

Stride in Style

If that's not enough reason for you to "start walking", then FitFlops, the latest craze in footwear that promises the comfort of wearing slippers while acting as a regular athletic shoes will probably entice you more.

Marcia Kilgore, cosmetic and skin care mogul, developed FitFlops for women "who wanted to have shapely legs while attending to a multitude of tasks" including going to the office, taking care of the family and doing household chores.

The founder of Bliss Spa, a wellness center that produces its own line of beauty products in uptown New York, set our to make initial research with UK-based universities, podiatrists, reflexologists and footwear manufacturer in an attempt to find the most logical approach to firming up through the feet.

"Marcia knows what she wants but doesn't know how to do it," says David Goulding, FitFlops' vice president for international sales.

She sought the help of Dr. David Cook of the Academy of Sport and Well-being at the London Southbank University and Scott Thomson of shoe design and manufacturing company PDFootwear/Law Trading to engineer a type of footwear that will enhance the effect of walking by working out the muscles even more. They experiments on the impact of multi-layered and multi-density sole to the leg muscles.

The collaboration resulted in a hybrid shoes based on a micro-wobbled board technology that extends that amount of time that the slow twitched muscles are engages during a step by approximately 10-12%. Slow twitch muscles produce energy by converting fats into energy aerobically.

"FitFlops are incredibly soft do it destabilizes your foot a bit, making you feel slightly unstable," explained Goulding.

According to Goulding, wearing FitFlops gives a feeling of "walking barefoot in the sand" because of its multi-density mid-sole that slows the eversion rate and requires the wearer 15% more energy while walking.

FitFlops absorbs 36% more shock that normal footwear while the firmer toe areas promotes faster toe push-off to maintain speed walking. This means that while walking on it, you also get a sort of a workout for the gluteal, hamstring and calf muscles which tones your legs and make your bums firmer.

Wearers also reported that Fitflops helps ease their back pain and prevents swelling and aching legs after standing and walking all day. It also promises to improve posture.

Kilgore's company began manufacturing FitFlops in January 2007 and in less than two years, worked its way to become the number one footwear choice in the United States and United Kingdom.

Hollywood is raving about it with no less than talk show queen Oprah Winfrey, along with film luminaries Jessica Alba, Hilary Swank, Heidi Klum, Jennifer Garner, Julianne Moore and Jessica Biel strutting on FitFlops.

Jade Johnson, the Olympic long jumper who suffers from a painful foot condition was also spotted wearing them and said that she gained the same benefit from wearing them as exercises recommended by her physiotherapist.

According to Kilgore, FitFlops were orginally intended as vanity shoes, designed for shaping the legs but the overall impact on the body suggested that it significantly improves chronic back pain.

"If you look at how we stand in terms of our product, it's a category which mixed well being and footwear, the two biggest industries where women spend their money. We are not a fashion brand but we are very fashionable and very affordable if you consider it's well being effects," Goulding further adds on.

Fitflops comes in a variety of colors and style including gladiator shoes and winter boots. Sadly, either those are only available for celebrities or is not being sold in the Philippines. Because of the tropical climate, Filipinos can only avail of the regular design.

Wearing Fitflops takes getting used to. My feet had small bruises from the first time of walking on it because of the nylon strap but overall it is way more comfortable than walking in a regular shoes or slippers. Also surprisingly, I didn't get muscle sores after a full day of walking and even running with it.

FitFlop is available in Res|Toe|Run (Trinoma, Ayala Cebu, Gateway and Robinson's Galleria), Shoe Salon, The Spa, ROX and selected Bratpack stores.

The new fizz in town

Manila Standard Today
Food
January 7, 2009

If you have a choice between the regular cola drink with all its familiar tastes and ingredients (and the additional pounds that come with it) and an herbal drink disguised as a cola but with organic elements, which would you prefer?

With the current clamor for anything organic, healthy or natural, manufacturers are starting to come out with alternative products that carry these requirements but with a certain degree of similarity to the rather unhealthy choices.

Joining the bandwagon is the newest health drink called Mojo Organic Fizz, said to be a nutraceutical drink that has a fun taste but is good for your body. Compared to other health drinks in the market, Mojo Organic Fizz is specifically good for the respiratory system because of four main herbs infused in it.

“What we like the consumer to think is that they are drinking something beneficial to their respiratory system and at the same time they like the flavor, something that is good for the body but it’s still fun to drink,” said Todi Sales, national sales manager of Renovati Pharma Inc., the official distributor of Mojo in the Philippines.

Bursting with the components of asparagus, dwarf lilytubers, honeysuckle flower and Chinese licorice, Mojo Organic Fizz will be the first-of- its-kind beverage drink that will offer healthy benefits while deceiving your taste buds of the herbal taste which is usually unappealing.

Asparagus acts as a cooling agent, moisturizer for the lungs and cleanser for the kidney while dwarf lilytubers helps produce body fluids to clear the throat. Honeysuckle flower helps remove heat and toxic substances that cause sore throat and Chinese licorice reinforces the function of the spleen, eliminates heats and counteracts toxicity, dispels phlegm and relives cough to alleviate spasmodic pain. These key ingredients provide an overall cleansing function from the throat down.

“The nice thing about Mojo is everything you like about other beverages is in Mojo and everything that you don’t like is not on it.”

The drink is inspired by mojo, an African magic charm usually worn under clothing, a mojo is believed to have the power to dispel misfortune or bad luck. In this modern age, mojo is used to refer to a person’s life force or energy, that often elusive quality that sets a person apart from everyone else.

People who are wary about their figures, moms who don’t want to give their kids unhealthy drinks and even diabetics who are restricted to a sugar-free diet will consider Mojo because of its one-calorie, zero caffeine and zero sugar offering. According to Sales, Mojo Organic Fizz uses sucralose, a non-caloric sugar alternative, so it’s safe for everybody and would not have any side effects no matter how much you drink every day.

Packaged in a pep bottle but cola tin can top, Mojo Organic Fizz will give you an illusion that you are actually snagging cola bottles in the supermarket because of its similarity in packaging and color. At the first taste, you would not know the difference between the two products although Mojo Organic Fizz leaves a distinct aftertaste comparable to the medicine-like taste of Sarsi cola.

“It’s the herbs and it’s a very mild drink which doesn’t hurt your throat when you take it,” explained Sales, who revealed that there will be two upcoming new flavors of Mojo Organic Fizz. Lime and orange flavors will be launched early next year. Despite being a China-made product, Sales quickly dispels possible worries among consumers.

“The production of Mojo adheres to very strict pharmaceutical standard so it’s really very safe for the consumers,” he adds. Mojo is manufactured by Baiyunshan Pharmaceutical Co., Ltd. in Hong Kong.

A Home by the Lake

Manila Standard Today
Travel
February 28, 2008


Now that the Holy Week and summer is just around the corner, Club Balai Isabel in Talisay, Batangas is getting more and more reservations. In fact, a pharmaceutical company has already blocked out one of their villas for a 90-day booking and they expect their 60-80% occupancy rate will increase in the next couple of months. But Club Balai Isabel would not stop building more villas and cottages to accommodate every one who wants a piece of nature as a sanctuary from workplace pressures and hurried city life that is just an hour drive from the big city.

Owner Nelson Terrible, who is a native of Talisay, saw the potential of the area for tourism because of its strategic location, overlooking the enchanting Taal Volcano, and bought the 10-hectare property in 2005 together with his partners. They built the condotels in 2007 and opened the same year. As a property developer in his first venture in resort industry, Terrible made Club Balai Isabel into a residential resort. Their company sells the villas mostly to immigrants who only go back to the Philippines for vacation, usually from November to February. During the times that the villas and houses are vacant, they lease it from the owners and use the rooms for accommodations in the resort.

Among the resorts accommodation facilities, in addition to residential houses, are two boutique style clusters Sampaguita Manor and Ylang-Ylang Villa. Sampaguita Manor has 6 hotel-type rooms nestled on a garden of different trees and ornamental plants. Staying on the balcony is relaxing enough with its view of green, wooden chairs and dimly lighted with Spanish style lamps. The rooms are neat and complete with facilities, including mini-refs and hot and cold shower. Meanwhile, Ylang-ylang Villa also offers six studio units furnished with kitchenette ideal for the whole family. The units also have a second floor with a single bed where you can tuck in the children after a full day’s play and recreation.

The Club House with its magnificent view of the lake and the Taal Volcano especially during good weather has two function rooms, Kasay-kasay and Kasili Halls. The ground floor serves as lobby for clients, which also has a restaurant and gift shop. Here the guests can spend the day swimming in the pool; readings books or just enjoy the beautiful view of the lake. For the more adventurous and sports minded, Club Balai Isabel also has the Balikatan Course which facilitates 5 different obstacles mostly used for company team buildings. Apart from swimming, the resort also has tennis, badminton and basketball courts, while for a more muscle challenging activity; guests can rent a kayak to go around the lake. Meanwhile, for those who opt for less physical acitivities, Club Balai Isabel also has packages for lake tours. Their 32 accredited bangkas which can accommodate 7 persons each are equipped with good quality life vests to ensure full safety of their guests.

Since the 400-meter shoreline is not recommended for swimming because of the murky and deep water, Club Balai Isabel put in the Mobideep, an inflatable swimming pool with separate pools of different depth. Its deepest pool which measures 21 feet is even used for scuba diving trainings.

But more is in store for Club Balai Isabel’s guest for 2008, as evident with the on-going construction works inside the resort. According to Terrible, they are building a 98-room condotel called Lakeshore Suites Cluster 1, 2 and 3 and targeting March 2008 to finish the first 66 rooms. These condominium units will be available for individual and corporate buyers and they are given options to lease out the units for hotel operations. The smallest unit measures 3,659 m2 while biggest is 5459 m2 and ranges from 2.5 to 11 million pesos.

Club Balai Isabel is also adding more facilities to the resort, including a recreation center equipped with videoke machine,a movie room, billiard tables, Wii and Play Station 3 rooms, internet Shop, Tea Lounge and a library for the use of their guests. Wi-fi will also be available in the public areas. Water sports will also be promoted in the area with the resort building facilities for skim and wake boarding.

Aside from the wellness center which will offer medical spa and traditional medical facility for tourists and guests, they will also open non-invasive therapies and executive check ups. Terrible is particularly excited about the opening of the Spa Suites, which guests can avail for P8,500 a night. Each of the eight huts have a queen-sized bed, private bathroom and a private Jacuzzi in a lush garden setting. The room can accommodate 2-8 persons. To add to the luxurious packages, Club Balai Isabel will soon offer the Taal Lake Cruise with their 20-passenger Cancun equipped with washroom and mini-bar which will go around the lake. The full completion of the project is expected in 2009.

“But our primary concern is the environment,” said Terrible at the end of the interview since nobody remembered to ask about their community projects. Since water shortage is among the biggest environmental problem that the country has to be faced in the coming years, Terrible cited that the water being used in the swimming pool as well as in Mobideep is all filtered lake water ideal for irrigation and safe for swimming. They also make sure that they are using low energy-consumption equipment in the resort.

Meanwhile, to encourage the same effort in environment protection and conservation from the community, the resort started a Solid Waste Management project. Residents of Talisay Batangas can avail of support from the resort, which can be load or financial backings in community projects if they are able to turn in a certain amount of recyclable materials to the resort. According to Terrible, this concerted effort will make people realize that nature and the lake should be protected to be able to retain their livelihood, especially fishing and tourism.

The versatile multi dress

Malaya
June 17, 2009

The key to remain stylish nowadays is not only having an updated wardrobe but also by being a smart shopper. Women are re-inventing their clothes to suit their fashion needs and avoid additional expenses.

Gone are the days when the little black dress was limited only to evening events, it can also be an office wear when paired with a blazer. It is with this philosophy that Get Laud came up with the multi dress, an updated version of the versatile dress that can be worn not only in two or three styles but in 20 different ways.

"This is our way of helping our clients with their budgets. What could be more practical than a single dress that can be converted into 20 different looks? This is for women who are both stylish and practical. Who are looking for more value in a brand and a dress," says Gigi Laudencia, owner of Get Laud.

Here are some ways to wear the multi dress:

• Wrap over. Wear it as a wrap-over dress for the office. This dress is suited for curvy and big-busted women as it flatters their figures and hides the stomach.

• One-shoulder toga dress. If you are attending a wedding, debut and other formal parties, styling like a long, one shoulder toga gives the wearer an instant Greco-Roman look.

• Strapless dress. Whether you are attending a party or meeting friends for a sit-down dinner, convert the multi dress to a strapless one by removing the ribbon and upper part.

• Sleeveless dress with v-neck line. From sexy to sizzling, create a sleeveless dress with a v-line in a jiffy. This makes you ready for the next party.

• Grecian halter dress. Another formal way to wear the multi dress for your evening events.

• Skirt. The multi dress can be rolled down to be worn as a skirt and be paired with a nice body-hugging top for a casual get-up.

• Spaghetti strap dress with a sexy back. The classic way of wearing the little black dress.

• Criss-cross halter dress. Make a bold statement by wearing the multi dress with a criss-cross halter. This highlights the natural curve making the tummy look smaller.

• Cap-sleeve dress with straight neckline. This covers the wearer’s shoulders while exposing enough skin in the bosom area that exudes elegant sexiness.

• Cap-sleeve dress with deep v-neck. Add more spice and allure with this sexy look.

The multi dress comes in black, red, white, brown, violet and other earthly tones. For store locations, log on to www.getlaud.com.ph.

Create 20 styles with one dress

Philippine Star
June 17, 2009

Dress me pretty: Get Laud’s Multi Dress can be worn in different ways: criss-cross halter dress, one-shoulder toga frock, sexy back dress, halter or cap-sleeved dress.

MANILA, Philippines - Women are now re-inventing their clothes to suit their fashion needs and budget.

Get Laud, the preferred store of smart dressers, introduces the Multi Dress, an updated version of the versatile dress, which can be worn in 20 different ways.

“It’s stylish and practical,” says Gigi Laudencia, owner of Get Laud.

Here are some ways to make the most out of your Multi Dress.

• Wrap-over. It’s perfect for curvy women as it flatters the figure.

• One-shoulder toga dress. This Grecian-inspired frock is perfect for formal events.

• Strapless dress. Convert the Multi Dress into a strapless frock by simply removing the upper part of the dress and ribbon.

• V-neck sleeveless dress. The Multi Dress can be converted to a sleeveless v-neck frock.

• Grecian halter dress. This halter dress is perfect for cocktails.

• Wear it as a skirt. Just roll the Multi Dress down and pair it with a body-hugging top.

• Spaghetti-strap dress. This dress never goes out of style.

• Criss-cross halter dress. The Multi Dress has never been this sexy.

• Cap-sleeve dress with straight neckline. This dress covers the shoulders while exposing enough skin in the bosom.

• Cap-sleeve dress with deep V-neck line. You can also wear the cap-sleeve dress with a deep V-neck line.

The Multi Dress is available at Get Laud branches in Festival Supermall, Market Market!, Alabang Town Center, Robinsons Metro East, NCCC Mall of Davao, and Sta. Lucia East. For other store locations, visit www.getlaud.com.ph.

TV ads linked to increased drinking

Manila Bulletin
Well Being
June 2, 2009

A recent study conducted at the University of Radboud, Nijmegen Netherlands directly linked television advertisement to the increase of alcohol consumption. The experiment participated in by 80 young Dutch people from ages 18 to 29 years old concluded that watching television with heavy alcohol portrayal actually increases drinking by twice as much compared to those who do not have. Published at the Alcohol and Alcoholism Journal at Oxford University aimed to find out whether television advertisements have a causal effect on alcohol consumption.

Participants composed of young male friends were split into four groups; each was made to watch a film for an hour in a comfortable living room setting at two in the afternoon. Soft alcoholic beverages like beer and wine were available in the refrigerator for free with chips and nuts to go with it while participants are also allowed to smoke.

The first group watched American Pie, a movie heavily laden with alcoholic drinking instances, and put alcohol advertisements in between scenes while the second group watched the same movie but without the advertisements.

The third group was made to watch 40 days and 40 nights, a film with lesser alcohol drinking but more references, with the same alcohol commercials and with the fourth group the commercials were removed.

The experiment yielded a very significant result especially for countries like the Philippines were alcohol commercials is not strictly monitored and drinking is an accepted form of social interaction especially among men and teen-agers.

ALARMING RESULTS

According to the result, the first group who watched American Pie with alcohol commercials consumed almost three bottles of alcohol compared to the consumption of the fourth group, who watched 40 Days and 40 Nights without the commercials.

“Our study showed that the portrayal of alcohol and drinking characters in movies directly leads to more alcohol consumption in young adult male viewers when alcohol is available within the situation,” researchers said.

“All in all, it can be concluded that, for young adult males, the portrayal of alcohol on a television screen might lead to incre ased alcohol consumption.”

However, the researchers composed of Rutger Engels, Roel Hermans, Rick van Baaren, Tom Hollenstein and Sander Bot, point out that the results might vary with circumstances like culture, limitations on drinking locations and brand consciousness.

This study maybe well related to another research by Synovate, commissioned by the Department of Health, which revealed that Filipinos, especially the richer ones, are the heaviest drinkers in Southeast Asia consuming 37 percent more alcohol compared to countries like Malaysia, Thailand, Singapore and Indonesia. The figure says that 11 percent of Filipinos 15 to 74 years old regularly drink alcoholic beverages at the minimum of four times a week while 20 percent of age group 15 to 19 years old is already current drinkers. This fact is both alarming and scary since it involves the youth who are even below the allowable drinking age and merits immediate attention from parents, lawmakers and the society.

Other countries like in the European Union that applies stringent rules on alcoholic commercials where the alcohol cannot be promoted using children, as an aid to social, sexual success or therapeutic aid, Philippine television has a significantly high content of alcohol commercials.

The presence of famous celebrity endorsers, depicting drinking as a way to interest the opposite sex, have fun with friends, impress superiors or achieve success in alcohol commercials in our country also plays a considerable influence on drinking.

“When in real life, anticipation on others’ reactions may be among the causes of imitation. Since viewers are aware that characters from a TV screen will not evaluate them, this imitation will take place independent from this anticipation. This adds to the evidence for the assumption that humans are wired to imitate,” the Dutch research further stated.

Celebrating 50 years of health and beauty

Manila Standard Today
Money
May 14, 2009

The Year of the Ox signifies more than the usual celebrations for Amway Corp., perhaps the most successful multi-level marketing company in the world, as 2009 marks half a century of product distribution through direct selling. What started out as a basement business selling health supplements in 1959 is now a multi-billion dollar company, employing three million people in 80 countries/region around the globe. It carries five major product areas under its wings including personal and home care, food supplement, cosmetics and cooking wares and has captured a big market interest even in the most traditional countries like China.

On a recent tour of Guangzhou where Amway houses its biggest factory outside of the US and Shanghai, the center of Amway’s research and development, the company opens its door for select Filipino and Taiwanese journalists to share some secrets of its success in the land of emerging superpower China. Amway, after all, has its history connected to this country because this is where Charles Rehnborg, developer of Nutrilite Dietary Supplements, Amway’s first product, started the idea and first conducted his research for this nutritional pills.

Capturing the Chinese market

China is Amway’s biggest market so far, beating Europe and America for a total of 30-percent share of the global sales while on the local direct selling front, Amway has 50 percent of the total industry.

Gan Chee Eng, regional president and chief marketing officer of Amway China, attributes this success in their strategy of adapting to the Chinese market and communicating with the local culture. As a result, Amway China has 90-percent favorability in terms of brand awareness and is raking more than $4 billion in annual sales. This impressive performance allows the company to further develop its resources and continuously update its state-of-the-art research and development facilities.

“We are always looking for products, what the consumer needs. We are open to intellectual property sharing with the Philippines. Our focus worldwide is on environment-friendly child, health and beauty products. Our cookware requires less energy to cook; our homecare products are recyclable and biodegradable. Amway China employees and distributors are active in Greenway, an environment Web site in China,” Gan adds.

Built from 1992-1994, the 141,000-square-meter Guangzhou factory complex and logistics centers carries up to 25 truckloads of products every day for distribution in Southeast Asian countries like Taiwan, Indonesia, Hong Kong and Korea. The Guangzhou factory, which cost around 500 million renminbi in construction, is kept at 22 degrees temperature all year round to maintain the highest quality of its products and adhere to global standards. These strict compliances earned Amway China’s facilities ISO 9002, Hazard Analysis and Critical Control Points and Good Manufacturing Practices certifications. They also have ISO14001 for Environmental Management Standard, and OHSAS 18001 Occupational Health and Safety.

“Our products are melamine-free. We do our own lab tests on materials before using them. We have that capability. Presently, we are not exporting any products abroad. We have earned the trust of the public and we have gained the confidence of the market,” the well versed, newly appointed regional president assured the writers.

Meanwhile it’s Shanghai office, which also houses its Research and Development center in One Corporate Avenue, 222 Hu Bin Road, which costs a monthly rental $2 million, is another testament of the company’s strong foothold in the direct-selling industry. According to Amway’s officials, the sales from its 13 shops in Shanghai alone are more than enough to cover rental fees.

In terms of taking care of its people, Amway China has stepped up to further the benefits that its distributors get from the company. Last year, Amway has posted an annual sale of $8.2 billion and a big chunk of it went to its distributors as commissions and bonuses.

“We have increased our bonus packages for our sales representatives, as well as increased our budget for the construction of new buildings and for investments in research and development. We therefore have the confidence and trust of our numerous sales representatives. We have brand building in place for 2009,” ends Gan.

Success in technology mining

Speaking briefly on Amway’s R&D undertakings, director Jia Chen emphasized on the company’s commitment on technology mining and innovation as its main vehicles in producing their top-selling products especially in beauty and health category like Nutralite and Artistry. Their team consists of professionals who have attained master’s degree from prestigious universities all over the world and a scientific board who regularly monitors the results of each and every experiment and study undertaken by the R&D team.

“It all depend on technology mining but tech mining can’t be built in one day. It takes a long way to research and collaborate with other organizations. Our R&D is focused on the Chinese market. In Amway China, we have a lot of ideas but we have to innovate, we eliminate bad ideas as well.”

Amway is concentrating on the direction of optimal health and healthy aging rather than the temporary solutions offered by other products in the same category. They are ahead on using organic components harvested mainly from four organic farms that Amway maintains in different parts of the world, California and Washington, Central Brazil and Jalisto in Central Mexico. These farms use seawater for the soil to integrate minerals that are more useful in the end products.

Chen cites Artistry’s Crème L/X, which is endorsed by no other than top Hollywood celebrity Sandra Bullock who swears on endorsing products that she only trusts. Crème L/X active formula primarily targets the mitochondria, considered as the engine of the cell, to restore or increase cell energy, which results in visibly younger-looking skin.

“We focus on health and beauty, we do both product lines. Skincare is the first part of it but we have other products [to go with it] that we encourage people to take as well so in the end they will have optimal health,” says Chen.

Strong in the Philippines

In the Philippines, Amway’s biggest selling brand is Nutrilite, which puts in 45 percent of its business last year while 15 percent is contributed to its skincare and cosmetic line, Artistry. Aside from these main lines, they also offer a wide variety of home care and personal care products.

In Makati, Amway has its own Brand Experience Center where people can have a firsthand experience of its products while in Visayas and Mindanao, they offer organically complex agricultural products which also help the farmers to increase their harvest.

Amway Philippines is one of the first in the direct-selling business locally, started in 1997 with a vision to enable Filipinos to live better lives. Today, it has over 40,000 independent business owners who are continuously promoting entrepreneurship among Filipinos while benefiting financially from their endeavors.

They also participated in Amway’s social responsibility efforts and lend a helping hand to those who are in need. In 2004, Amway Philippines launched the One for One Campaign for Children which is aimed at children’s right and literacy. Among their projects are regular story telling sessions inside the library of F. Benitez Elementary School in Makati and renovation of the library in South City Central School in Cagayan de Oro where they also donated story books. This year, the plan to partner with the Department of Education in expanding their campaign in Cebu City is also pushing through.

An unconventional guide to Amsterdam

MST Travel
March 19, 2009
Article Link


If you suddenly find yourself in Amsterdam, the capital of the Netherlands and perhaps one of the most liberated cities in the world, rejoice because you are in heaven. But if you have only limited time to go around and enjoy the city, don’t be confused by all the things that can be done because there are hundreds, from shopping, sight seeing and dining out. The best time to go is in the morning when there aren't so many people crowding its streets. During the afternoon, at around 3 p.m., there is an outpouring of people and you’ll never guess where they come from—Asian, Westerners and Europeans alike.

Here are some unconventional guides on what to do and not to miss in Netherlands.

1. Party, party, party—The Dutch DJs are the best in the world. Think of Tiesto, Armin van Burren, etc. The bars in Amsterdam are some of the most lively and exciting compared to others around the world. Not even New York City would rival the kind of party that the bars and clubs in Amsterdam offer. So make sure you have enough moolah because the entrance fees are certainly not cheap.

2. Eat a herring—If you can swallow it. Herrings are one of the Netherlands’ local street foods that must be eaten raw, headfirst with lots of garlic on it. I haven’t had the heart to go for a second serving because the smell of onions alone makes me dizzy but eating a herring is one thing you should not miss in Amsterdam or any part of the Netherlands for that matter.

3. Smoke some marijuana—Yes, you read it right, score some pot! It’s your chance to try something naughty and get away with it. In the Netherlands, the selling of soft drugs like marijuana is allowed and thousands of foreigners flock here just to get this stuff. All over Amsterdam, you can find different coffee shops (where they sell marijuana in the form of rolled in like cigarettes, hashes, space cake etc.) that sells it for 3 euros apiece or more depending on the kind you want to have. But never take it out of the country because you will get arrested.

4. Hire a prostitute from the window—This will only work if you are a guy or a lesbian and you have money to burn, because in the Netherlands, prostitution is legal. Ever heard of the Red Light District? Amsterdam has the best, with prostitutes displayed on windows, literally, dressed in their kinkiest clothes (if you can ever call it that) urging customers to come in. Now, if you are not a man or a butch and you don’t have money for these hookers, then just go walk on these streets, feast your eyes and satisfy your inner voyeur with these women, of all sizes and ages. There are also gays in the lewdest of attire. And mind you, these ladies/lads have health insurance, medical certificates and working permits. One word of advice though, don’t attempt to take pictures of them otherwise you’ll just see your camera floating in the canals.

5. Shopping—Like in other capital cities, shopping for goodies in Amsterdam can be real fun especially during sale season like February and March when shops lower their prices up to 70 percent. Boots can be had for 10 euros in shops or a stylish coat for only 30 euros. There are even shops that sell all items for five to 15 euros and you are assured that they are of best quality

6. Rent a bike and drive around— Another cheap way to get around Amsterdam is by bicycle and there are a lot of bike rental shops in the city costing around eight euros for a day’s use. Biking is safe with numerous lanes allotted for bikers. The Dutch are famous for their bikes, as they say, there are more bikes in the Netherlands than people.

7. Take a boat tour around the city—The Netherlands is famous for its canals and dikes which were built for defense, water management (to keep the water off the lands because the Netherlands is below sea level) and commerce. Boat tours around the city cost around 8 to 10 euros depending on the package and is the most economical and convenient way to see the beautiful buildings and landscape.

8. Shop at the sex shops—Yes, the windows are always near sex shops and you won’t have a hard time choosing the device of your choice and size to sizzle your sex life. They have funny-looking condoms, S&M accessories like chains, whips, ropes etc., all sizes, designs and colors of vibrators, strapped vibrators even for the lesbians wanting to satisfy their lady loves, fake vaginas and butt holes, kinky underwear, role playing customs (they have from the conservative nuns and priests to the school girl and hookers), lubricants, DVDs of soft and hard porn, and everything about sex which I haven’t even encountered.

9. Have a museum tour. Start with the Sex Museum—First, it’s the cheapest for 3 euros per person, second it’s so informative, and third it’s more fun than all the museums in the Netherlands combined. Not even Madame Tussaud which puts 21 euros tab for entrance and the Van Gogh Museum which demands 22 euros entrance fee would make you laugh and enjoy museums like the Sex Museum does. It provides vast information on the evolution of sex, from the pre-Catholic era to the modern-day porn with its three floors full of articles, photographs, paintings etc. Don’t forget to have your picture taken with the Two Giant Penises, the Fat Nudist and the Horrible Nude Monster. Maybe you would also like to check out the Bag Museum for its collection of unique and beautiful purses and of course the Ann Frank Museum to torture with the same kind that did this poor Dutch Jew girl during the Nazi time.

10. Try the Magic Mushroom but don’t jump off a building—Magic mushrooms are another kind of soft drugs being sold in Amsterdam but since early this year they put a ban on selling these in the coffee shops. There are still some shops that sell them or their alternative all around Amsterdam. Again, beware, this stuff is lethal if you took more than what is tolerable by your body. The effect is not immediate so don’t rush and make sure that you have someone sober by your side. Do not fly off of a building like some French teenagers did some years ago.

Preserving Taal’s mystic

In the recent months, Taal has been clouded by controversies due to some plans to build tourism facilities near the crater of the volcano which threatens to destroy its natural wonders and may effect some volcanic movements and even eruption. Despite the project being shelved because of rising protests, there are still some man-made problems around Taal Volcano that are not as controversial but as threatening and is left behind public scrutiny. Among these are unregulated number of fish pens that crowd the lake and pollution due to sand quarrying, erosion and sewage discharge. These problems lead to the decrease in the number of fishes endemic to the lake most important of which is a kind of sardine called tawilis, which can only be found in Taal.

“It’s the people who will be greatly affected by the neglect of God’s gifts,” said Lipa Bishop Ramon Arguelles, pertaining to the activities that endanger the natural habitat of the tawilis. “It is our duty to protect it, and we should not forget our Godly responsibilities.”

To push for the protection of the Taal Lake and preservation of the volcano, Arguelles, along with Department of Environment and Natural Resources Secretary Lito Atienza, Batangas Vice Gov. Mark Leviste, members of Taal Volcano Protected Landscape Area Management Board, employees of the DENR and the provincial government of Batangas, hiked through Taal Volcano to lead the tree-planting activity of appropriate tree species in the area. More than 200 participants braved the chilly morning, rugged trail and the long hike up to show their support of the program. One of the priority areas of the tree planting was the part near the crater which was turned into a rough road by the Korean firm who was supposed to build spa facilities in Taal.

Meanwhile, Secretary Atienza was overwhelmed by the concerted efforts of the local government units, the Church and the people of Batangas in the initiative to protect Taal. He also remained firm in his stand against the illegal fish pens which count to almost 4,000 around the town of Talisay. “We must have zero fish pens and fish cages in all lakes and rivers throughout the country. Taal Lake is a declared protected landscape and therefore, we must protect it by all means from human activities that would cause its degradation.” Apart from the ill effects of the fish cages, Atienza also said that the lake should be available for everyone to fish, not just for limited group who were able to put up their fish pens.

Present in the press conference is Batangas Gov. Vilma Santos-Recto who appealed to her constituents for proper garbage management. Sharing the same sentiment with her is Vice Gov. Leviste who reminds everyone that the best way to curb the garbage problem in Taal is through discipline. Leviste credited a big part of Batangas’ progress to Taal Volcano, it being the heart of the province. He also revealed plans and programs of the local government to create unified rules and regulations for the operation of the fish pens in Taal.

“We will not allow irresponsible people to take away the beauty of Taal Lake. We will talk to stakeholders and to the concerned groups for the most effective way to protect the lake and the volcano,” added Leviste.

Formerly called the Taal Volcano Natural Park but was later declared Taal Volcano Protected Landscape through Presidential Proclamation 906, TPVL measures 65,292,1369 hectares and considered as the biggest protected area in Calabarzon. The Taal Lake used to be of salt water while it was still connected to the Balayan Bay, but through constant weathering and rains turned into fresh water and linked to the sea only through the Pansipit River.

The essence of fulfillment

MST, May 14, 2008, travel

How would you like to live in a country where you have to schedule one month ahead to have dinner or coffee with a friend, where you couldn’t build your dream house without first being approved by the government’s architect, employees are charged up to 52-percent income tax, almost all stores closes at 6 p.m. and on Sundays and everything is expensive save for the bread and milk? Not the best place to live in right and not inviting at all! Ironically, The Netherlands, where I am currently residing, is the third happiest place to live in the world.

According to the latest survey conducted by the Organization for Economic Cooperation and Development based in Paris, Northern European countries like Belgium (10th), Norway (9th), Switzerland (7th), Ireland (5th), Sweden (4th), Finland (2nd), Denmark (1st), along with countries like New Zealand (8th) and Canada (6th), are top places where residents find fulfillment in their every day life. The survey quantified the overall satisfaction of citizens 15 years old and above from 140 countries in terms of six different forms of positive or negative feelings within a day. Included are questions that relate to earning respect, feeling of accomplishment and productivity and enjoyment of every day activities on a scale of 1-100. The median was 62.4. The organization concluded that economic health, as these countries score higher Gross Domestic Product and less unemployment rate than the rest, plays a key role in the happiness of the people but that’s not all to it.

The Dutch hardly look like they are the most satisfied people nor are they happy folk. In fact, they are often typecast as a close, cold, and stingy race. They are perennially complaining about the weather, the government and its rules and taxes and how prices are so expensive. But generally, they, as well as other Europeans, live in a balanced work-life attitude. Work is treated not just as a moneymaking venture but with utmost respect and genuine concern for the growth of the company hence the high productivity of Dutch/European workers. It’s unlikely that you would find them answering messages or calls which are not work-related. In return, companies do their best to make sure workers are happy, giving as many benefits as they can afford.

The 40-hour work week is strictly dedicated to performing their jobs. The rest of the time is devoted to rest, having an early dinner, watching the 6 p.m. news, and retiring to reading or drinking a glass of wine afterwards. Weekends are devoted to gardening or attending family or friend’s affairs. Travel is part of the yearly itinerary, at least twice a year, in summer break and winter for the average citizens—more often for the moneyed. They don’t worry about getting sick because health insurance covers everything or being jobless, sick or invalid because the government gives enough subsidies. The environment and security are top priorities of the government, employing enough personnel to keep The Netherlands a safe and healthy country to live.

But is satisfaction measured by such a boring routine or well-structured system? Don’t we always need to have friends around, reachable anytime of the day? What about the liberty to build a pink or orange house, have access to the malls, cinemas, and coffee shops 24 hours a day or at least till bedtime?

Probably not but those were some of the things I had to learn to live without in order to survive the Dutch way of life. Coming from a very democratic country, it was quite depressing at first to have so many rules to live with and not having as many fun activities as I was used to. Coping with the system (rules included) taught me how to value more essential things in life rather than settling for most of the time senseless things that only offer temporary happiness.

In The Netherlands, schedules are strictly observed because people want to have their own privacy to do the things that they love to do alone or with loved ones, like spending a quiet night drinking wine and talking about how the day went, a sunny (rare thing) afternoon sipping tea or coffee in the garden, enough time to enrich the mind with books or the daily walk or jog in the park to keep body and mind fit. These are the things that Filipinos generally enjoy in the company of friends but as I’ve found out, more enjoyable doing alone or with the closest person in your life (husbands, wives or children) as it gives more opportunity for family bonding. The Dutch value their immediate family, giving as much time as they can because these are the people that will truly stick with them through thick and thin.

It’s hard to make friends with the Dutch as it is with the French, if you don’t talk their language, and with the English, if you don’t get their droll wit, because they don’t forge superficial friendships. It takes long years and lots of trust to have one true Dutch friend, but he or she is also the one who will protect you at your lowest point.

In terms of money, the Dutch are very frugal to the point of being stingy. And it’s not only practiced by the people but by the monarchy themselves. Having an apartment with the basic amenities, money to travel and buy the basic needs, and a car to ferry oneself or family to office or school is usually enough to be considered a comfortable living. They don’t aspire for luxury cars, branded clothes, shoes or bags, the latest gadgets or expensive pieces of jewelry (in fact, they seldom wear one) as a means of happiness. But they put very high regard on education, as many of them pursue a double master or doctoral degree while working. I’ve learned to prioritize what I actually need over what I desire and persevere to learn as much as I can about the culture and the language.

Rules are a big part of the society. Although they are liberal in most matters like with sex, soft drugs, and religion, rules make sure that everything is kept in moderation. I have been questioned many times about my age when buying cigarettes because 16 years old and below are strictly not allowed nicotine or alcohol. You can’t buy them anywhere unlike in the Philippines and smoking in restaurants is prohibited to protect the lungs of non-smokers. The rules on garbage, cars, houses, and buildings makes the Dutch landscape organized and avoid unnecessary chaos including congestion and pollution.

While they complain about the taxes, they diligently and honestly pay it nonetheless because as a country operating in a socialist system, they know that taxes benefit the country and themselves in the long run. They have strong opinions about other religions (like Islam and Purists) and immigrants flocking to the country but keep it among themselves so as not to offend anyone. Most of the Dutch have either one or two international organizations they regularly help like World Wide Fund, Amnesty International or Children’s of War as their way of giving back to their otherwise comfortable life.

In conclusion, living in a wealthy country really does its part in keeping someone satisfied but generally, respecting other people, living a productive life and following the rules, is the key to finding satisfaction, in a well to do society.

Understanding Psoriasis

Manila Bulletin, November 23, 2008

Psoriasis is a chronic skin disorder that is characterized by thick, red, and scaly patches on the skin, inflammation, and excessive skin production with a silvery white appearance. Depending on its severity, psoriasis can cover the whole body or just a particular area, frequently the skin of elbows and knees, scalp, and even the genitals.

The condition is non-contagious but recurring, and it can also affect the fingernails and toenails (psoriatic nail dystrophy) and the joints (psoriatic arthritis). Psoriatic arthritis can be disabling, deforming, and devastating to the patient, especially when the effect becomes permanent.
Although considered as one of the longest known skin illnesses, the cause of psoriasis is unknown, though it is significantly linked -- but not exclusively -- to genetics. Other factors that can aggravate psoriasis are stress, excessive alcohol consumption, and smoking.

Psoriasis can affect any age group, but it commonly manifests between the ages of 15 and 25. Treatments for the disease are expensive and only offer control. While ointments and other products can help relieve itchiness and pain, and reduce dryness and redness, these treatments cannot end psoriasis.

"It is poorly understood how [psoriasis] came about, so treatment is also [elusive]," explains Dr. Lorna Frez, dermatologist and convenor of the Psoriasis Support Group of St. Luke’s Medical Center. "And because the skin is an external organ and...society judges [us] by external appearance, that is the biggest problem of a patient with psoriasis. They go [into] self pity; they confine themselves at home; they isolate themselves; and they don’t socialize. Some people don’t marry, not only because they might (pass it on) to their [offspring] but also...they don’t have (the) confidence to be with a partner."

Edmund Carino, 29, discovered his condition in 2005. He had himself checked after he developed rashes on his body that didn’t disappear after treatment with anti-fungal. After a biopsy and thorough examination, he learned he had psoriasis. He used to work in a water company, but because of his condition, he was forced to quit his job. After several months, it developed into psoriatic arthritis, and he could not even stand anymore. He was bedridden and confused about his illness.

"At first, when I (encountered) people who (didn’t) know me and my illness and they (looked) at (me) from head to foot, I really got pissed off. But after a while, I got used to it. My friends and family already know about my condition, so it doesn’t matter anymore," he shares.

Today, Edmund needs expensive medication which costs P18,000 per week. It has allowed him to walk again and ease the itchiness and pain of his psoriatic arthritis. His deformed fingernails and toenails are slowly going back to normal. He says he has already accepted his condition and chooses to be happy in life despite it.

Psoriasis affects millions of people worldwide. In the Philippines, an estimated 170,000 Filipinos have reported cases of psoriasis, while there are more who don’t seek medical care.
Most patients lose their jobs and become bed-ridden when afflicted with severe psoriasis, and their quality of life is significantly reduced.

This prompted a group of dermatologists at the St. Luke’s Medical Center to organize a support group for psoriasis patients. Their aim is to improve patients’ lives by conducting patients-to-patients interaction for support and sharing experiences, nutrition and exercise information, sessions with psychologists, and spirituals guidance.

"We want more people to understand and care about psoriasis because this should not stop patients from living normal lives, becoming gainfully employed, and becoming useful in the society," explains Dr. Frez.

"We already have existing patients who managed (to) overcome their situations (through the) proper and thorough information given by their doctors. Now, they are the ones inspiring other patients with the same condition to do the same. They are also very instrumental in (informing) the public what psoriasis is all about," ends Dr. Frez.

Born To CLimb

Manila Bulletin, November 23, 2008

If some people were born with a silver spoon in their mouth, Chris Lindner, renowned rock climber, was born with a harness tied around his waist and ropes in his hands.

As early as two months old, baby Chris bundled in a crib would be taken to rock climbing areas by his parents, and by the time he turned three, he was practicing his leg work on rocks instead of on matted floors. At four years old, he was on the cover of a rock climbing catalogue. He got his first sponsor at six, and at nineteen, he quit his full-time job as a software developer to pursue rock climbing.

Chris did part of his schooling on breaks from climbing, travelling the world as a rock climbing ambassador, and spending half of his life living in a sleeping bag under the stars. He has climbed in different parts of the United States, as well as in Canada, Mexico, Argentina, England, Germany, Greece, and Korea. He counts Spain, France, and Vietnam as his favorites.


Every climb, a challenge

But in his 21 years of climbing the world’s boulders, Chris says he still finds every new climb a challenge.

"Every rock (climb) is different, so every single time you go (rock climbing), it is a challenge. One of the challenges is to look for rocks that nobody has done before and set up a new route," narrates the very fit 24-year-old climber. According to him, setting up a route sometimes takes him one year, starting from finding locations, hiking there with his heavy gear to clean the boulders, which sometimes takes a couple of days, and trying out the route.

"Every new rock climb is very challenging, but it is very rewarding especially when you put up a nice route. They are there forever, and the future rock climbers will remember that Chris Lindner put it together. People around the world will talk about that route that you put (up) forever," he said. He recalled a rock that he found on the beach of California which had a nice overhang. He put up a route on that particular location, but it is only during particular hours a climb can be made there, depending on the tides.

Lindner recently visited Manila and Cebu as Sanuk’s brand ambassador and shared his experiences and expertise with Filipino rock climbing enthusiasts. He conducted clinics at ROX at the Fort and flew to Toledo, Cebu, to test the local rock climbing sports there as part of the Department of Tourism’s "Adventure Philippines" campaign. Chris also counts Palawan as one of his favorite rock climbing spots.

Considered as an extreme sport where mishaps can happen anytime, Chris said that he has never broken a single bone in a lifetime of climbing. He attributes this to several factors, like having the best-quality gear, learning the techniques very well, and keeping a well-maintained body.

Unique technique

The young climber, who bagged the 2006 Western US Bouldering Championship, avoids fastfood, soda, and smoking, drinks moderately, and takes multivitamins. According to him, he tries to eat smart, but he is not a ‘freak’ about what he eats.

"Rock climbing is a very challenging sport; it’s not like swimming where once you learn, (the only thing that will matter is) how far you can go. Everything in rock climbing is different; you have to be mentally smart and apply all your techniques at the right time. It takes years and years to master (rock climbing), but it’s a very safe and calculated sport," he advises people who want to take up rock climbing as a sport.

Chris recently discovered a climbing technique called "deep water soloing." The term soloing refers to climbing without using a rope, and the possibility of death is very high. In deep water soloing, climbers take a maximum 20-meter-high climb on a cliff above water without a rope so when they fall, the water will catch them. Apart from this, Chris still wants to increase his maximum climb and put up more rock climbing routes.

According to him, to start with the sport, one must get a good pair of climbing shoes which fit well, aren’t snug, and don’t roll up on your feet. Bouldering or climbing without ropes in gyms is the first step, where you can practice your foot and leg work and your waist. He said that rock climbing is all about the strength of your lower body rather than of your upper body.

"The idea in rock climbing is to climb from beginning to end without falling; it’s called red pointing a route. You climb to the maximum of your ability and try the same climb over and over again to learn your route, (the) easier ways to do the moves, make it efficient, and perfect it to finish the route," he shares.

"Once you are on top of a cliff, the feeling never gets old. If you want to be active, go outside, and enjoy the great outdoors, rock climbing is the way to do it."

Discover Barely Visible Peeling

Manila Bulletin, August 28, 2008

OTC vs Chemical Peels So what’s the difference between peeling products found in beauty stores and chemical peels like PCA?

According to Dr. Oblepias, OTC or home peels are designed to be milder than the ones performed by dermatologists. It also uses either retinol or salicylic acidor alpha hydroxyl acids which have the ability to exfoliate the skin superficially to give a "peeling" look.


"Chemical peels done as office procedures not only make use of the ingredients mentioned above but they usually either have it in greater concentrations--for example, with glycolic peels, take home concentrations will range from 5%-15% but peels will range from 20% to 70%--or [they] make use of trichloroacetic peel, pyruvate, or other ingredients [mixed] together to produce a more potent peel," explained Dr. Oblepias.

Meanwhile Marcelo advises clients to seek only licensed dermatologists to perform chemical peels. "Filipino skin is very prone to hyperpigmentation because of the melanin in our skin. It is not good to experiment [with] chemical peels. If we are thinking of doing one, it is best to go consult a certified dermatologist. Don’t have it done in parlors where you don’t know the ingredients of the peel they will use," said Dr. Oblepias.

"The strength of the peeling solution should also be compatible [with] the patient’s skin type to avoid irritation," she said.

PCA Professional Products and PCA Skin Clinical Care Products are the first of its kind as a non-prescription and clinically researched professional and home care products, available only through a dermatologist. PCA peels are exclusively administered by professionals who complete PCA Skin Training. It has no color additives, synthetic fragrances, harsh alcohols, comodegenic oils, and other known sensitizers, so it’s safe and mild for the skin. Specific PCA products are designed to effectively treat skin conditions like acne, psoriasis, hyperpigmentation, rosacea, and fine lines and wrinkles, while at the same time rejuvenating and nourishing the skin.

She also suggested that PCA peels be repeated every after two weeks to achieve the desired look, while for hyperpigmentation, peeling can be done after 3 weeks and maintenance should be every month. For body peels, there is a limit as to the number of areas you peel at a time because it can cause toxicity in the body

"For beauty regimens, it is always best to seek the advice of an expert and not use it because your celebrity idol is endorsing it, because what can be good for her may not be good for you," advises Dr. Oblepias ends.

Dancing to a slender figure

Manila Bulletin
August 6, 2008

Dancing has been proven to be an effective, fun exercise and weight loss strategy for people on the go, especially those who don’t have time at all for regular visits to fitness centers. Different genres of dance have inspired exercise videos which became bestsellers around the world including Hip Hop Abs, Strip Dance, and Belly Dancing.

The makers of Slenda weight loss supplement recently joined the craze for dance exercises by coming up with a 30-minute work-out DVD called Slendance, featuring endorser Valerie Concepcion. The instructional DVD uses three major dance genres – Hip Hop, Latina, and Club – for a combined aerobic exercise, coordination, endurance, and mental workout.

"I love it. Dancing has always been (a) part of my life, so I see to it that I dance everyday, and if I have time, I also do it at home," says the TV host.

Concepcion was launched this year as the official endorser of Slenda, an all-natural herbal dietary supplement made from resveratrol, ECGC, banana, and turmeric. Resveratrol has been proven to help reduce fats by blocking the accumulation of fats in the tissue. It can be found in the skin of grapes and is a component of red wine. From 116 pounds, the 20-year-old mom is now down to 108 and close to achieving her dream figure of a 24-inch waistline. She religiously takes Slenda, twice daily, before each meal.

According to her, the video is especially meant for busy people who can’t devote so much time to go out for exercise. Since people can watch the video in the convenience of their own homes, spending on gym outfits, membership fees, and transportation will also be avoided. Complicated, hard-to-follow steps were simplified so as not to bore people who want to become slender.

Hip Hop Slendance is designed for a full body workout, while Latin Slendance works to tone the waist area. Club Slendance combines the steps of the first two dances and aims at honing dancing skills for social gatherings and club visits. At the end of each exercise, Concepcion is shown strutting the full work-out, dressed in a hiphop outfit, a sizzling sexy dress, and a glittering black dress, following the motif of each dance.

"I did [the video] for the people drinking Slenda who want to be even slimmer," explains Concepcion. "We decided to make the video easier and fun so people won’t (notice the) time or become bored."

Makers of Slendance were quick to add that to optimize the effect of the pill, a lifestyle component is necessary. Good diet, a healthy lifestyle, and regular exercise or Slendance will definitely yield desired results.

Slendance DVD is available at any record bar and the ABS-CBN online store for only P 200. Log on to www.gonatural.com for more information on how to get the free Slendance DVD.

Roxanne shares fashion tips

Get Laud Ladies Apparel

For every role that a Filipina takes, she needs a fashion style that will suit her personality and brings out the best in her as a mother, a wife or a career woman. To achieve this, a Filipina demands for a brand that will cater to her needs – something that is affordable but doesn’t sacrifice style and quality.

Husband and wife, Darren and Gigi Laudencia understand the Filipina woman and had her in mind when they created Get Laud, a fashion line that is specific for Filipina’s distinctive taste. In 2003, Get Laud was born in a kiosk at the Alabang Town Center. The clothes are made of spandex material, a synthetic fabric that is known for its durability and elasticity which complements every figure.

"Each product is an ode to femininity and to the woman’s God-given gifts. It includes one-of-a-kind fashion pieces that further accentuate a woman’s curves. Each piece is dedicated to women who are proud of who they are, where they came from and where they’re going," shares Gigi.

Gigi herself does most of the designs, getting inspiration from top labels and indie brands and giving special attention for rich colours, texture and diversity like in their 2008 Fall Collection. Such is the impact of Get Laud in the fashion preference of Filipinas that its growth accelerated to 30 stores in the span of less than five years.

But the company’s goal to give women a choice of affordable but quality and classy products doesn’t stop from putting up branches nationwide.

They got young actress Roxanne Guinoo to be the epitome of Get Laud’s fashion philosophy.

Roxanne rose from being a timid finalist in the "Star Magic Quest" in 2005 to a talented dramatic performer she is today, top billing the noontime hit "Ligaw na Bulaklak" and one of the most anticipated member of the sexy sitcom "Banana Split" on ABS-CBN. Like a true Filipina, Roxanne maintained her wholesome image despite some sexy commercials that she did.

According to Roxanne, her style is actually simple and very basic, leaning more on jeans and white shirts rather than dresses and pumps. Get Laud products that match her preferences for jeans with tops that makes her get-up stylish and not totally plain or boring. During occasions that require her to glam up like her former noontime hosting in "Wowwowee," Roxanne prefers Get Laud’s long dresses because it gives her look an illusion of height.

"I became more confident with myself and it also reflects in how I carry myself especially in public. I think that’s the most important thing in choosing what you wear, you have to feel good with it to look good on it" says Guinoo.

Practicality is also one of her values when it comes to buying clothes. She doesn’t spend on expensive pieces especially when it is not a necessity for her. She invests in clothes that are reasonably priced but can be compared to its more expensive counterparts and allows her the freedom to change style frequently and then without robbing her bank account.

She also advises women like her who goes for simple style to experiment with accessories, mix and match with shoes and bags to avoid having a boring look.

"We strongly believe that fashion is not a luxury but a lifestyle and that every woman deserves to look good without having to rob a bank to achieve it," says Gigi.

The couple’s dedication is also represented in their numerous awards of excellence including the National Product Quality Excellence Award’s Seal of Product Quality for Best Spandex Retail for 2006 and the Most Promising Retailer for 2007 for Market Market Award at the Ayala Malls Marketing Excellence 2007 Awards.

Get Laud carries clothing line from formal, semi-formal, casual to business and basic pieces. They have also included shorts and shirts in their collection as well as accessories that will fully give an edge to the fashion sense of the Pinays.

Get Laud stores are in Alabang Town Center, SM Malls, Market!Market!, Festival Mall, Metropoint Mall, Farmer’s Plaza, Sta. Lucia East Grand Mall, Robinsons Metro East.

A Background: The Netherlands-India Trade Relations

www.nidesk.net

Netherlands and India has a long history of trade relations that dates back to the 16th century. Based on the latest reports, the two-trade between the two countries has dramatically increased in the period of 2003-2007 with a growth of 112% especially in the export/import sector.


Textile fabrics and textile good, machines, electronic goods, mineral products and non-precious metal products are among the top exports of India. Meanwhile Netherlands exports local products that falls into the categories of machines, electronic goods and electrical machinery are the biggest imports of India. Both countries are actively collaborating with each other in sectors like finance, food and chemical processing, petroleum and industrial manufacture. The Dutch are in India’s top 10 investor’s list and currently sitting on the fourth position, hoping to retain it or go higher.

Of the later years, there has been significant and regular state visits of leaders by both countries. In 2004, Prime Minister Dr. Manmohan Singh visited Netherlands while D4tch Prime Minister Jan Peter Balkenende came to India where the EU Strategic Partnership was launched. Also during this visit, Prime Minister Balkenende declared that India is a priority country for the Dutch Foreign Policy.

In 2007, the Queen of Netherlands herself, Queen Beatrix and her son Prince Willem and Princess Maxima, paid another visit to India, this time with Minister of Foreign Affairs Maxime Verhagenhigh ranking CEOs from Dutch companies. This visit yielded vital business perspectives for the Indo-Dutch and made way for signing of mutual agreements and holding of key events in Netherlands the following year.

In terms of bilateral agreements, India and the Netherlands still has few policies. In July 1988, the two countries signed an agreement on the Avoidance of Double Taxation which provide tax credit for taxes withheld or paid in India that correspond to Indian income tax. The tax credit is limited to the lower of the tax paid abroad and the Indian tax on the foreign company..

Another trade policy is the Bilateral Investment Protection Agreement in November 1995, which was done to provide predictable investment climate to foreign investment in India as well as to protect Indian investments abroad. This agreement provides a certain assurance that there will be fair treatment with regards to business of contracting parties in each territory as well as smooth financial transactions between them.

Earlier in 1982, the Federation of Indian Chambers of Commerce and Industry and the Dutch Employer’s Association (VNO-NCW) signed an agreement to promote bilateral trade and economic relationships. This was later duplicated in January 2000 between the Confederation of Indian Industry and VNO-CNW.

In 2008 more significant Memorandum of Understandings were signed. In February 2008, The Minister of Shipping, Road Transport and Highways, T.R. Baalu, and The Netherlands Minister of Transport, Public Works and Water Management, Camiel Eurlings signed an MOU that explores the shipping and port sectors. The said agreement is expected to boost close trade and technical cooperation between the two countries in the maritime sector.

Another MOU was inked in 2008, this time with concerns to the Science and Technology field. This aims to develop joint projects in areas of agriculture and medical biotechnology with specific concerns in molecular biology, plant breeding, food processing technology, food nutrition, bioorganic chemistry, microbiology, life-sciences developments, intellectual property rights, bio-safety and others.

Flowers and plants are also included in the shared interests of Netherlands and India. According to a report in www.onderzoekinformatie.nl, knowledge cooperation projects in Horticulture will be started between Netherlands and India with an aim to collaborate on conducting research and development for the Horticulture sector and hopes to eventually come up with an MOU.

In the first month of 2009, trade relations between the Netherlands and India have reached a higher level with the opening of Netherlands-India Desk. The private company which officially launched into business in January is strongly backed-up by the City of Rotterdam. It aims to establish business contacts between enterprises of the two countries especially in terms of market research and public relations.

The City of Rotterdam:Gateway to European Commerce

www.nidesk.net

Rotterdam is the second largest city in the Netherlands and a melting pot of culture and business. Sitting strategically in the banks of rivers Maas and Rhine, the city owns the biggest port in Europe and with two international airports, Schipol and Rotterdam Airport, in close proximity, Rotterdam has established its vital role in Europe’s trade and commerce. It is home to some of the biggest companies in Netherlands including Unilever and Mittal Steel Company N.V., subsidiary of the largest steel company in the world. Among these corporate giants, other businesses and multinationals especially from the banking sector like ABN AMRO and ING are holding offices in Rotterdam.

The key to its continuously booming business activities is the easily accessible modes transportation. Reliable railway systems and road services, in addition to its ports and airports, makes it convenient to transport consumer goods in and out of the country through Rotterdam. It is connected to 31 sister and partner ports around the world, including international business hubs like United States, Japan and China.

Rotterdam’s mix of international residents, almost 50% of its population comprised of foreigners, is a testament to the city’s dedication to its worldwide connection. The city is vibrant with a fusion of different cultures and ideas, reflected in its cultural events and economic activities. Furthermore, on-going development efforts like the construction of the new central station and extension of the main port, make Rotterdam’s position in international trade goes further up the ladder.

The city presents itself to a wide array of business opportunities that promises to widen or jumpstart their European and international reach. The biggest of its industries lies in petrochemical, cargo handling and transshipment. In itself alone, these industries open to a greater number of opportunities in the export/import and logistics field. Rotterdam adheres to world-class standards and strict quality assurance that are vital requirements in order to have strong and lasting business standing. Being an old timer in trading industry, Rotterdam has the capacity of breaking barriers in terms of knowledge and language skills when it comes to trading and commerce in Europe, an advantage that is very important to overseas investors.

Information and Communication Technology (ICT) is also a booming industry in Rotterdam. As an upshot of its strong financial market, businesses in the field of IT and ICT are flourishing in the city and greater demands for professionals who ensure smooth financial transactions are increasing rapidly.

In addition to this, Rotterdam is also becoming known in the field of animation and development of computer games. Educational institutions related in this field are setting their homes in the city, specifically in Schiecentrale where audio-visual, ICT and film companies like Neon, FunX, RA.NJ, Llink, RTV Rijnmond are located, providing big opportunities for those who are interested in enhancing their skills or starting a business with this industry, whether they come locally or overseas.

The Dutch health care industry also opens up a lot of business opportunities. Erasmus Medical Centre, the third largest medical research institute next to Harvard and John Hopkins, is located in Rotterdam while Bayer; the third largest pharmaceutical company in the world has its headquarters in the neighboring country Germany. Opportunities in the medical sector with these two institutions adjacent to each other are plenty and steady.

Architecture is the next strongest point of Rotterdam next to shipping. In 2007, Rotterdam was named City of Architecture because of its contemporary style in buildings and bridges. Not only it is home to some of the finest modern architectural designs in the Netherlands, it is also where the architects are made. Located in the city are Berlage Institute and Netherlands Architecture Institute, two of the most revered schools in the world.

Aside from its lively economic life, Rotterdam also promises a great deal lifestyle activities with arts and entertainment. The Rotterdam Film Festival is attended by a quarter of a million film enthusiasts yearly, while museums like Volkenkundig Museum caters to local and international visitors.

Living in Rotterdam is also convenient for foreign investors because of its easy access to different historical cities all around Europe, either by bus, trains or planes. Shopping centers and daily/weekly markets and international stores are teeming around the city and one would not have a hard time looking for products when they crave for a taste of home.

These maybe just a fraction of the many business opportunities awaiting investors in the City of Rotterdam and there is a lot more industries to be discovered. But knowing that your business sits in one of the most competitive and stable city in Europe, in terms of politics and finances, you are assured that your valuable investments are well on the way of growing.

De-stressing in Camiguin

Manila Standard Today
November 22, 2007

For someone who has been traveling for 22 years, all roads looks the same.

All sea voyages are the same, as well—the port with its busy people hurrying to go home, porters getting their luggage’s for some coins and vehicles lining up to get into a good spot in the ship. When I got the assignment to go to Camiguin, I was expecting the same kind of trip I always have whenever I go home to my island province of Marinduque.

As it turned out, the trip unveiled not a few surprises.

Anticipating Camiguin

Our first stop was at The Gardens of Malasag eco-tourism village where the owner treated us to a generous lunch of shrimp sinigang and the best humba I ever tasted, Visayan style with the right blend of sweetness.

There was also stuffed squid and kilawing maya-maya. The two ethnic tribes in the village, the Higaonon and the Subanon, offered up a tribal dance—complete with colorful costume and headdress—as part of the welcoming rites.

After lunch, we started the one-and-a-half hour road trip to Balingoan Port, some 88 kilometers away from the airport of Cagayan de Oro for another one hour of sea travel. A stop-over at the Mantangale Alibuag Dive Resort, where we were treated to buko juice, revived our energies.

We docked at Benoni Wharf in Mahinog, Camiguin just when the sun was about to go down. After about half an hour we finally arrived at Hotel Villa Paraiso, our home for the next three days. On the evening of our first day, a natural warm bath relieved my sore muscles at the Esperanza Ardent Hot Spring, an ideal place for a natural spa with the 40 degrees Celsius of hot spring in the middle of a rainforest.

If you are taking a dip during the evening, the sound of crickets, wild birds and the humming of the leaves of old tress and the cool breeze will send you right to sleep.

Morning walk and afternoon bath

The little island, which measures only 64 km. in circumference, reminds me of my own province, green and solitary when you look at it from the sea.

Camiguin is often called the Island Borne of Fire because of the devastating volcanic eruption of Mt. Vulcan Daan in 1871 that rained lava and volcanic rocks on the town of Bonbon just when the sun is setting down at six in the afternoon. All that remains of the town is the church’s thick upper walls now a major attraction in Bonbon, the Old Catarman Church Ruins and the more popular Sunken Cemetery which is marked by a large white cross and can be reached through a boat ride from Bonbon. During low tide, you can still see the graves which sank during the eruption with the rest of the town.

On the second day, we started the day with a breakfast of grilled fresh fish at White Island, an inhabited strip of white sand, 2 km. away from the towns of Agoho and Yumbing.

A 10-minute boat ride will take you to the island which is a favorite spot for snorkeling, diving and swimming. A fantastic view of Camiguin Island with the towering Mt. Hibok-Hibok and the old volcano as the background is an ideal location to shoot good photographs perfect for post cards with its pristine white sand and shallow blue green waters. From afar, the volcano looks like a pregnant woman in her peaceful slumber.

The local tourism office built 15 Stations of the Cross along the trail leading up to the peak of the mountain. During the Panaad Festival, celebrated during the Lenten Season, the old folks of Camiguin would hike up the Old Volcano trails barefoot to commemorate the sufferings of Jesus Christ.

On the top of the mountain is a breathtaking view of the island with its tall coconut trees and white beaches that clearly defined the pear-shaped island. It also offered a distant view of the Sunken Cemetery.

After the exhausting hike, we took a dip in the first and only soda pool in the Philippines, the Bura Soda Water Swimming Pool, in Catarman.

After the refreshing soda splash, we traveled on to Sto. Niño Cold Spring, a 25 meters by 40 meters pool of freezing water. Its temperature can be compared to that of water that has been in the fridge for three days. Camiguin also boasts of some beautiful falls in the country, the Katibawasan and Tuasan respectively located in the towns of Mambajao and Catarman. Both cascade are amidst unspoiled forest land and plunges into deep clear waters. Repelling down the falls is another activity one should not miss.

Of old houses and festivities

The Lanzones Festival is the most popular activity in the island. Started by the local tourism office 25 years ago, the festival is a showcase of colorful costumes, street dancing, drum beatings and local and foreign tourists.

According to legend, a black diwata (goddess) once roamed the forests of the island, handing out poisonous fruits to young boys. Those who succumb to the love of the goddess will inherit the bad spirit from the black goddess and will die. A White Goddess allegedly came later on and pinched the fruit, expelling the poison from the fruit, leaving it sweet-tasting.

Since then, the town has been paying tribute to their White Goddess with songs and dances not just for saving them but also for the good harvest of lanzones. Lanzones is one of the major exports of Camiguin.

Going around the town of Camiguin, one will notice a lot of old Spanish houses. The houses were able to preserve their original look, with big windows made of capiz shells, large and airy azoteas or living rooms and stairways adorned with religious relics and old four-poster beds of the upper classes during the Spanish time.

In the afternoon of our last day, we took another hike, this time to the Philvocs observatory station in Payahan Hills in Mambajao. The station serves not only to monitor Mt. Hibok-Hibok, but also as a showcase for the memorabilia collected during the 1871 eruption.

In the evening, everyone bought their boxes of pastel, a famous delicacy of Camiguin, a coffee bun which has rich and creamy yema filling inside soft milky bread which is perfect with coffee to bring back home.

We also took home tableas, the local chocolate tablets made from cacao beans which when melted in low heat is great with champorado or a morning drink mixed with milk.

Getting there

If you are planning to visit Camiguin, reserve your whole week for exploring the island. Coming from Manila, Philippine Airlines or Cebu Pacific has a daily flights to Cagayan de Oro airport. You can also take the ferry trips of WG&A, Negros Navigation and Sulpicio Lines.

From the Cagayan de Oro airport, you can go to the Agora Market where the terminal of buses going to Balingoan is located. At the Balingoan Port, it takes another hour to reach the Benoni Wharf of Mahinog. From there, it takes less than an hour ride to reach Mambajao.

Another route would be a three-hour ferry ride from Cagayan de Oro terminal to the port of Guinsiliba.